H&M announces new designer collaboration

The word is out!

Every year the big question is: what designer collaboration does H&M have in store for us? The word is out: H&M and Rokh have joined forces.

H&M x Rokh

H&M is proud to announce today that its next designer collaboration will be with fashion label Rokh, led by Korean designer Rok Hwang. Rokh is known for its experimental interpretations of fashion classics. Think: detailed, customizable designs with lots of elegance.

Signature style

The collection includes women’s clothing, men’s clothing and accessories. Rokh’s characteristic style is reflected in the items. Beautiful double-layered trench coats, dresses with detachable hems, playful bags and statement jewelry.

“Rokh’s designs have a classic look with a striking design for a timeless approach to design. I am very excited to share our vision with more customers around the world through this milestone collection with H&M,” said Rok Hwang, Creative Director at Rokh.

Curious? Below you will find the entire collection including prices. You can immediately write down your favorites!

How, what, where?

Perhaps the best news: you don’t have to wait much longer. The collection will be available in selected stores and on hm.com from April 18, 2024.

On our wishlist: editor-in-chief Hilde goes for the floral skirt and top. Digital content manager Heather goes for one of the trench coats.

Image: Adobe Stock

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