Sometimes you just want to scream your heart out. We get you. From joy, from anger, from whatever emotion. The only stupid thing is that you can’t always do that everywhere. It’s a bit crazy when you suddenly scream your lungs out at the coffee machine in the office because you want to let your emotions out for a moment. Ricola now has the perfect solution for that: the Soothe Booth and you can visit it soon.
Scream therapy
A moment for yourself in a space where you can let all your emotions flow freely. Sounds like music to your ears, right? More and more people are doing ‘scream therapy’: screaming as an outlet for all your emotions. Apparently, screaming has many benefits. Screaming has similar chemical reactions to when you have exercised, for example. For example, it promotes the release of dopamine and endorphins, while reducing cortisol (the stress hormone). In addition, screaming helps to process deep-rooted emotions and traumas. It is very important that you do not bottle up your emotions, but rather release them, so that they really disappear from your body. And screaming is the perfect solution for that. But yes, as we mentioned before, where do you do that?
Soothe Booth
Okay, so screaming and scream therapy have many benefits. The only problem: we can’t just scream out loud everywhere. Do you want to scream your lungs out undisturbed? You can do that in the Sooth Booth. The Sooth Booth can be found in the Ricola pop-up store in the heart of Amsterdam. The Sooth Booth is specially designed so that no one can hear you scream, so you can let yourself go in complete privacy. After your screaming session, your throat will probably need some relief. Luckily, you’re in the Ricola pop-up store, so Ricola to the rescue.
Visit it yourself
Are you thinking: yes! I also want to shamelessly shout things out without anyone being able to say anything about it? We have good news, because that is possible! On October 4, the Ricola Soothe Booth will open its doors at Prinsengracht 234-F in Amsterdam, in the 9 Straatjes. The Soothe Booth can only be visited on October 4, 5 and 6 from 10:00 to 17:00. So be quick!
