It would happen to you…
A royal who shines in your clothes, there is hardly any better promotion possible for a fashion brand. It’s a shame if you show a future crown princess the door. This happened to Princess Diana when, unknown to the outside world, she was engaged to Prince Charles.
Bellville Sassoon
Lady Diana Spencer was once a relatively unknown, 19-year-old woman who, although engaged to the Crown Prince, had not yet announced this to the outside world. Shortly after getting engaged to Prince Charles, Diana went shopping in London to find a suitable outfit for the official engagement photos. She chose the chic Bellville Sassoon store as her first address, but she did not have time to try anything on.
A store employee reportedly pointed out that it was almost closing time and that she should go to Harrod’s, “the department store around the corner.” No sooner said than done. Lady Di left Bellville and purchased a blue Corjana ensemble at Harrod’s – now one of her iconic outfits – that perfectly matched her sparkling sapphire engagement ring.
With open arms
“You can imagine how Belinda Bellville and David Sassoon felt when they realized they had sent away the future Princess of Wales,” said Matthew Storey, the curator behind the Royal Style in the Making exhibition, which also features Princess Diana’s wedding dress. could be seen.
Yet the young princess, unassuming, did not care much about this incident. She soon returned to the Bellville Sassoon store and was welcomed with open arms. The fashion salon even had the honor of designing one of Diana’s outfits for her honeymoon and the brand remained a favorite of the princess for a long time, despite the awkward introduction.
Source: Harpers Bazaar, Glamial archive | Image: NL Image
