The Kardashians are true businesswomen. The family has several companies that deal with beauty, fashion and even alcohol. Khloé is certainly not averse to working on a campaign to promote her jeans brand. And she did that in a very special look.
Jeans or a towel?
The Kardashians are not only true businesswomen but also trendsetters when it comes to fashion. The sisters regularly make unique fashion statements that become the starting point for major trends. For example, we might never have started wearing biker shorts en masse without the influence of Kim Kardashian. Sister Khloé is also a true fashionista. Khloé Kardashian is the proud owner of the fashion brand Good American. This brand sells denim items such as jeans and denim jackets. For a recent campaign for her brand, the Kardashian sister modeled herself. But how do you actually make a jeans campaign special? Well, by wearing a denim jacket on your head as a towel. With this look by Khloé, denim seems to be more versatile than we thought. In combination with the denim towel, she wore jeans from her brand and a denim vest with a deep neckline. The vest had a hook closure in the middle and the jeans were mid-rise and had wide legs. With this, Khloé gave her outfit a ‘Canadian tuxedo’ vibe.
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The photos of Kardashian were shot by photographer Greg Swales. And the photos with the interesting styling of the jeans as a towel is not the only image we got from him. Kardashian also posed topless with a denim jacket as a cover-up. Here she did let her hair down. Wearing a jacket without a bra underneath is a fashion statement that we see more often these days. In this way Khloé approached it a little differently. And as far as we are concerned, the look is very chic. The photos that Khloé had taken for her brand are simple but effective. In any case, you do not have to doubt what exactly she is trying to sell.
Want to recreate the look for yourself? You can! All items Khloé wears in the campaign are available on the Good American website. Fortunately, the company now also sells its products in Europe, including the Netherlands. Who knows, we might soon see everyone walking around with jeans in their hair!
