Twins of Gold
Anne and Esther Vedder are the successful entrepreneurs behind the well-known jewelry brand Vedder & Vedder. And the fact that the sisters have already made considerable progress is one thing understatement. They have had collaborations with several prestigious names, including none other than Rita Ora. They were also both included in the Forbes ’40 under 40′ list – a huge recognition for young business leaders – and they became a finalist for the Entrepreneur of the Year award.
Feather Moms
The vision behind their brand new brand? Feather Moms wants to support modern mothers during their pregnancy with high-quality care products. Esther has recently become an expert in this area, as she recently became the mother of her first child. During her pregnancy she realized that there is still a lot to be done in the field of self-care products for new mom-to-bes. ‘This can be done differently’, the enterprising sisters thought.
Feather Moms products should support mothers in all stages of pregnancy and motherhood, unlike the self-described ‘stuffy and impersonal’ products currently on the market. The brand’s slogan is ‘Being a mum can be tough, so we make it a little easier‘.
The ultimate stretch mark cream
The sisters start with their very first product, namely the Pregnancy Body Balm. A cream designed with the latest scientific insights and natural ingredients to help prevent stretch marks during pregnancy. If it were up to Anne and Esther, the first of many, as they are determined to grow Feather Moms into a brand that is recognized worldwide for its commitment to the well-being of expectant mothers. And if it becomes as successful as their jewelry empire, this will certainly work!
