The holidays are just around the corner and that means we’re doing a lot of shopping again. You choose to do this online or you physically visit all stores. But what if you combine the two? This creates a blended shopping experience: both virtual and physical shopping. This sounds like the best of both worlds! From November 29 to December 3 you can visit the Shared Shop at Utrechtsestraat 50 in Amsterdam. Nothing to do this weekend? Be sure to pay here a visit!
Shared shop
Both virtual and physical shopping both have their advantages. When you shop physically, you immediately see what the product looks like and whether it is to your liking. But when you shop virtually, you can often find additional information about the product or brand in just a few minutes. The second is an important reason for many consumers to shop less physically. Fortunately, there is the solution for this: a Shared Shop that provides a blended shopping experience.
All online information in a physical store
Using AR technology, you will discover the world of sustainable fashion production from Studio Subtl, responsible coffee from Moyee Coffee and healthy supplements from Yummygums in this store. In collaboration with Vodafone Business, these lifestyle webshop entrepreneurs are opening a physical store in addition to their online store for 5 days, where you as a customer can work virtually. The aim is that you as a consumer receive additional information about the products, so that you can make a conscious and informed choice. It’s a nice variation on the classic stores we know. It is a fun experience that also uses the latest trends.
The possibilities
In the Shared Shop you will find various stickers on the floor that you scan during your visit. This gives you access to a virtual world of the different brands. There are also iPads throughout the store where you can view the entire range. Here you will find the stories behind the different products and brands and ultimately you will also buy the product. How fun!
The different brands
What do you buy from the different brands in this Shared Shop? At Studio Subtl you can buy the most beautiful menswear made from sustainably produced fabrics. They try to keep their impact on the environment as small as possible. Moyee Coffee offers high-quality and responsible coffee and uses AR technology in the store to tell their story. Yummygums teaches you in the Shared Shop how easy it is to get into a healthy routine and what the positive effects are. It is definitely worth a visit to the Shared Shop.
