Say what?! Christina Aguilera launches intimate tip line and bed products

The diva wants to provide more fun in bed.

That Christina Aguilera is also a jack of all trades. A golden straw, an impressive stage and TV career, and a booming business to increase pleasure in bed. Yes, you read that right: Xtina gives all her fans a lot of fireworks between the sheets!

Sensual business woman

You would think that with her residency concerts in Las Vegas, theater production of Burlesque, studio recordings, and two children, she would have her hands full. Yet Christina Aguilera appears to still have plenty of time left. For example, she is one of the co-owners of the ‘sexual wellness’ brand Playground. And today they are launching a set of special projects in collaboration with the showbiz veteran!

We received a small teaser of the news this weekend with a cheeky video on Instagram, and today Playground and Xtina announced the news.

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A post shared by Christina Aguilera (@xtina)

Fully enjoy

For example, they are launching a ‘libido-enhancing’ lubricant called Pillow Talk, which was reportedly developed by none other than la Aguilera himself. The remedy contains notes of rose, peonies, heliotrope and tonka bean, and founder Catherine Magee describes it as ‘warm, feminine, sexy, sensual, romantic, dreamy, subtle, creamy, seductive and inviting’. Just so you know.

Taboo

Now that’s all well and good, but Playground – like many companies nowadays – also has a mission. And that mission is to break taboos around sexuality, with particular attention being paid to the shame that still exists in many places around sexual fun and health for women.

That’s why Playground and Christina have now set up a hotline where people can call for intimacy tips from the diva herself. They can also obtain more information about Pillow Talk here, and have a chance to win a one-on-one call with the artist.

“This campaign speaks directly to women, to encourage better conversations and challenge the culture of shame around women’s sexual well-being and pleasure,” said Christina. In short: fun with a message. And we are excited about that.

Source: WWD | Image: NL Image