Do you already have this scent in your collection?
A fine perfume cannot be missing in your collection. We don’t leave the house without spraying on our favorite scent, so that we smell wonderful all day long. One perfume was very popular last year, because research by Marie Claire UK shows that this scent was the most popular in 2023. Maybe you have it yourself too!
Perfumes
Scents are incredibly personal. It can therefore be difficult to find a new perfume that completely suits your taste. You will really have to go to the store to experience a scent, because it is difficult to determine whether the scent suits you or not based solely on a description. Whether you like floral, spicy, very strong or airy: there is a perfume for everyone. However, some scents are so good that many people like them. Marie Claire UK therefore investigated which perfumes were the most popular in 2023.
Sol de Janeiro
It will come as no surprise that Sol de Janeiro Brazilian Crush Cheirosa 62 Perfume Mist is number one. This perfume – which is actually a body mist – is without a doubt one of the most popular beauty products of 2023. Its success is partly due to TikTok, on which this scent went viral several times. With notes of pistachio, vanilla and salted caramel, it’s a combination that people can’t get enough of. Moreover, this scent is very friendly to your wallet. And let’s be honest: the cheerful yellow and white bottle looks great on your beauty table and immediately puts you in a summer mood. An absolute winner!
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Other favorites
Besides Sol de Janeiro we had a lot of other favorites last year. For example, Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum is in second place and the classic Dior Miss Dior Eau de Parfum has also secured a podium spot. Many beauty products owe their popularity to TikTok these days, and Baccarat Rouge 540 is no different. The scent resulted in no fewer than 588 million (!) views on the platform. The sweet, floral scent of Miss Dior will earn you many compliments and is therefore once again included in the list of the most popular perfumes.
The rest of the top ten consists of the following scents:
- Tom Ford Ombré Leather Eau de Parfum
- Yves Saint Laurent Libre Eau de Parfum
- Chanel No5 Eau de Parfum
- Giorgio Armani Acqua Di Giò Eau de Parfum
- Le Labo Santal 33 Eau de Parfum
- Hermès Terre d’Hermès Eau de Toilette
- Escentric Molecules Molecule 01
So if you are still looking for a new perfume to start 2024 off right, then these scents are definitely worth smelling. Your new favorite might be among them!
Source: Marie Claire UK | Image: Adobe Stock, Instagram @soldejaneiro
