‘My brother-in-law can now suddenly pet our cats!’
What if you are extremely allergic but absolutely crazy about cats? Or a friend can’t come to visit for a long time because of her allergies? Purina has an answer to that: their PRO PLAN LiveClear dry food reduces the allergic reaction to cat hair. Glamials brand manager Emma and editor-in-chief Davina both have cats and a family member with a cat allergy. Two perfect test teams to try out the kibble.
How come?
As many as 1 in 5 people are allergic to cats. This allergy is not caused – as many people think – by a reaction to cat hair, but by the proteins present in the hair. And those proteins come from the cat’s saliva. 95% of people with an allergy react specifically to a specific protein: Fel d1.
How does it work?
The LiveClear chunks contain a protein that binds with the Fel d1 protein to neutralize it. After three weeks of dry food (normal wet food can be given in addition to the LiveClear chunks) the active amount of Fel d1 is reduced by an average of 47%.
Test team 1: Emma and Jack
Glamial brand manager Emma: “My cat Jack tested Purina Liveclear food, which is great since my brother-in-law is allergic. And no matter how ‘minor’ being allergic to a cat may sound, it does pose some obstacles. Such as not being able to visit for as long and having serious problems with allergies and sneezing attacks.”
“Jack tested the food in secret to prevent a placebo effect, and sure enough: my brother-in-law honestly had less trouble! Additional advantage: cat Jack’s coat looks beautiful and healthy, with just a little extra shine.”
Test Team 2: Davina, Bowie, and Pepper
Glamial editor-in-chief Davina: “The LiveClear kibble is very popular with my two calico cats Bowie and Pepper. If they sometimes want to turn their nose up at certain food, they attack immediately and the kibble is gone in no time every day. After the required minimum three weeks, I am very curious whether they really reduce cat allergies, so I invite my brother-in-law, who normally stays away from our cats.”
“After gently stroking and even rubbing his eyes as a test, he finally decides to take it a step further and push his face into Bowie’s fur. And… nothing happens! No itching, no burning eyes, no irritations. This food is a godsend for people who are allergic!”
Purina PRO PLAN LiveClear
LiveClear is the only cat food that reduces allergens on cat hair and dander. In addition, the kibble naturally contains all kinds of nutrients such as antioxidants and omega-3 fatty acids to keep your cat as healthy as possible. Available in different flavors, from €29.49 for 1.4 kilos.
